Macquarie Centre launched its AW16 campaign with its first ever fashion film, titled Love Yourself, featuring Australian actors Sophie Lowe and Ryan Corr. The film showcases key seasonal looks from designers such as Alice McCall, MJ Bale, and Scanlan Theodore stocked in centre.
Sophie Lowe, who recently starred in the ABC’s The Beautiful Lie TV series, said of the project “I loved working with Macquarie Centre on this film. They have so many amazing brands that we were able to choose from so getting involved in the styling of the shoot was really fun.”
Emma Giammarco, Macquarie Centre Senior Marketing Manager, said “We are so proud of the film which is a fantastic way to launch our retailers AW16 collections to shoppers. The film’s message is to encourage people to have confidence and learn to love themselves, and Sophie and Ryan both have a strong sense of personal style so they were the perfect choice to star in the film.”
Ryan Corr, who is currently starring in the Sydney Theatre Company’s production of Tom Stoppard’s Arcadia, said “The film has a great message. I love when you see someone with a really unique style that is just dressing for themselves rather than following the crowd, and that is what it’s all about.”
The film was produced by a team of award-winning filmmakers including writer Lucas Jatoba, producer Rene Hernandez and cinematographer Simon Chapman.
Lucas Jatoba, who has produced over five films that have gone viral around the world, said “I loved the opportunity of writing and producing a fashion film for Macquarie Centre that is not only visually stunning, but that carries a meaningful and inspiring message that will empower the audience and spread positive vibrations in the world.”
Click here to watch the film