In 2014, AMP Capital Shopping Centres in Australia and New Zealand successfully aligned with over 16 community partners as part of the localised community strategy. This strategy involves each AMP Capital Shopping Centre partnering with a local charity or group that resonates with and has a direct benefit to each centre’s community.
The results AMP Capital Shopping Centres’ achieved in 2014 include:
- Traffic increased by 6.2% on average during activation periods
- Over 1,400 attributable new Facebook likes were received
- It cost less than $0.40 on average to engage with our Facebook fans
- Over $633,000 was generated in publicity value
- More than $130,000 was raised in donations
- In excess of 28,000 items of clothing, food and other particulars were donated
- 197 hours or 5 work weeks of Centre Management time was donated
- Just under $100,000 in short term leasing space was donated to local community partners
AMP Capital Shopping Centres also supported the work of the CREATE Foundation and Animal Welfare League throughout the Christmas period. Initiatives included a $1.00 donation from each Santa photo package sold across our Australian shopping centre portfolio. Additionally, a donation from each Santa pet photo package sold at six centres was donated to Animal Welfare League. Further proceeds from entry tickets to children’s Christmas events and donations for gift wrapping services were also donated to the CREATE Foundation to support its programs.
2014 Highlights: Community Strategy
- The Garden City Marketing team cooked at an Edmund Rice Camp for 60 people for 13 straight hours.
- Northbridge Plaza raised over $20K at the annual Northbridge Fireworks.
- The Young Innovator Awards at Bayfair Shopping Centre resulted in over 4,000 views of its You Tube video.
- The fridge for retailers to donate surplus food resulted in over 15K meals donated to Oz Harvest.
- Due to overwhelming public support and success of the Rotary Club of Mindarie Swap Mart held at Ocean Keys, the decision was made to increase the frequency from monthly to fortnightly.
- The Like for Like Facebook campaign, where the centre pledged $1 for each new Facebook like, resulted in Facebook fans by over 60% and raised $1,000 donated to the Animal Welfare League.