Christmas is spending time with loved ones, the giving of presents as well as enjoying lots of delicious food. This year we have created a campaign to tap into the emotion and enchantment associated with Christmas. AMP Capital Shopping Centres’ campaign is centred around the theme of ‘Christmas All Wrapped Up’, whether it be food, fashion, gifts, festive in-centre events or helpful advice and services, customers will find everything they need at their local AMP Capital Shopping Centre to make this Christmas extra special. Supported by the tagline – ‘Your home for giving’, the campaign has a traditional tone yet a modern feel.

Once again AMP Capital Shopping Centres is happy to be associated with the CREATE Foundation as the charity of choice for this year’s Christmas campaign. CREATE Foundation provides an opportunity for young people and children to connect with one another and encourages them to reach their full potential in adult life. As an advocate for children and young people in care, CREATE also ensures their voices are heard by key decision makers in government and out-of-home care sector stakeholders. Supporting CREATE Foundation is an ideal fit for all our children related Christmas campaign activities.

CREATE Foundation will be the main beneficiary of the following activities:

This year AMP Capital Shopping Centres has secured two Christmas partnerships with the first being Australia Post as the major sponsor of the 2014 Christmas campaign. The partnership will include a number of elements intended to promote Australia Post and their key services at Christmas, as well as in-centre and digital activations across the Australian portfolio. This partnership with Australia Post is a great outcome to help bring the 2014 Christmas campaign to life and provide memorable experiences for all customers.

The Australia Post partnership includes:

Each Christmas AMP Capital Shopping Centres aims to create feel-good customer experiences, drive traffic and increase engagement with customers across social media and online channels. One initiative that helps drive these objectives is Santa Pet Photos. The second partnership is Nestle Purina Petcare as the brand sponsor for this initiative.

Across the AMP Capital Shopping Centres portfolio there will be a number of local activities taking place with the objective of:

In-centre activations and Christmas trading hours vary across our portfolio to ensure all shoppers have a magical festive season at their local centre. For information on this, please contact your local centre marketing team or visit their centre website.

We hope that all shoppers enjoy ‘Christmas All Wrapped Up’ at their local AMP Capital Shopping Centre.