The launch of the redeveloped Macquarie Centre on 16 October also marked the next stage of AMPCSC's exclusive partnership with oOh! Media, commercialising and digitising Macquarie Centre inside and outside the centre. The installation of 2 state-of the-art exterior digital screens on Waterloo Road (12metres x 3 metres) and Herring Road (7 metres x 3 metres) brings an innovative and eye-catching edge to the exterior of the centre. Inside, brand-new high-quality digital screens have been installed throughout the centre, which are a bespoke design to complement the contemporary and five star ambience.
Valet & Morrison Motors
Our exciting Valet partnership commenced at launch with Morrison Motors Mercedes-Benz of Chatswood. Morrison’s Mercedes is an ideal fit due to the prestige of the brand, proximity to the centre and the synergies with Macquarie Centre in terms of their focus on creating memorable customer experiences and brand loyalty. Throughout the year the program will continue to surprise and delight shoppers with test drives, Mercedes bottled water and free Valet parking opportunities for Mercedes drivers.
New Vending Offering
Soleil are an exciting new Vending client at Macquarie trading in ballet flat shoes. The slick design of the unit and unique product offering shows a new innovative category and raises the quality of vending within the centre. Power Pod will be bumping in shortly, and the Coke machines have now been customised with a high quality black treatment to lift them to a 5 star synergistic standard.
Italian restaurant York Street Trading assumed a vacant shop location, launching as a pop up for launch with a high calibre fit out and design. The design and treatments of this pop-up epitomises the high standards at Macquarie Centre.
Fossil brought an inventive activation to the centre for launch with a car made out of Fossil watch cases.