AMP Capital Shopping Centres (AMPCSC) is excited to share with you its latest seasonal campaign ‘Portraits of Spring’ which launched around the portfolio this month, showcasing the latest in food, fashion and homewares. AMPCSC wants its customers to enjoy some special spring summer moments as they create their own portraits of spring at their local AMP Capital Shopping Centre. The creative epitomises the tagline of ‘Portraits of Spring’ through brightly coloured spring backdrops painted by an artist. The positioning line ‘Your home for moments’ encapsulates all the positive emotions associated with the commencement of spring – rejuvenation, exhilaration, excitement and happiness.

Working with a selection of this season’s key trends (metallic, minimalistic black & white, pastels, florals and graphics prints), the fashion in each shot has been carefully selected from a range of AMP Capital Shopping Centre retailers and put together by stylist Amanda Moore.

Each centre will have its own in-centre activations, with digital channels being primarily driven by fashion and fresh food categories. Social media will also be utilised to provide advice and inspire customers.

A ‘behind-the-scenes’ was filmed to showcase the Portraits of Spring campaign –

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