AMP Capital have partnered exclusively with Australia’s leading outdoor media provider, oOh! Media, to manage the advertising space within Macquarie Centre, which is currently being redeveloped. Announced at an intimate event last night at AMP Tower, the unique deal will include access to an Australian-first, an innovative new digital roof panel that will revolutionise in-centre advertising.
The Macquarie Centre deal presents AMP Capital Shopping Centres (AMPCSC) with access to oOh! Media’s nationwide network of advertisers and extensive media buying power. AMP Capital will be able to reach a much wider audience and engage with customers who may have otherwise been out of reach.
The deal will commence in July 2014, when the first stage of the $440 million redevelopment of Macquarie Centre is revealed to the public. This stage will see the fresh food precinct open an expansive offering of more than 30 specialty food and grocery retailers alongside Woolworths, Coles and ALDI.
As part of the deal, oOh! will have exclusive access to all the in-centre ad spaces, while also managing the exterior digital signage and the state-of-the-art digital screen that will give the centre an eye-catching and engaging edge that will be very striking for shoppers.
The 30 metre curved screen panel, custom produced for the space, uses unique digital formats to transform the environment and is a bespoke design from creative technology agency, Spinifex Group.
AMP Capital Managing Director Shopping Centres Bryan Hynes said: “We are extremely excited about our partnership with oOh! as it will allow us to reach a much larger audience and take advantage of their media buying power.
“Our goal across all our centres is to create places that are engaging for visitors and of value to the community, and this new technology will certainly help us meet that goal with custom produced content and artistic, ever-changing visuals.”
Brendon Cook, CEO, oOh! Media, added: “We have long enjoyed a positive relationship with AMP Capital Shopping Centres where together we have continued to grow and evolve shopping centre assets that engage shoppers on the path to purchase, in an environment where they are open to engage with brands. We look forward to further opportunities to evolve retail out-of-home with the exciting developments at the new Macquarie Centre.
“This deal further cements our position as Australia’s largest retail and digital out-of-home advertising media company in the country.”
Macquarie Centre is currently undergoing a $440 million redevelopment to become a world-class fashion destination that will feature a fresh food marketplace, a premier café and dining precinct and a two floor fashion galleria. The second and final stage of the redevelopment is due to be complete in October this year.
About AMP Capital Shopping Centres
AMP Capital Shopping Centres combines world-class experience and specialist capabilities with a deep understanding of local property markets. Supported by the strength of AMP Capital and the experience of the AMP Group, we are uniquely positioned to provide premium property management services to some of Australia and New Zealand’s most successful and high-performing retail centres. Established in 1971, AMP Capital Shopping Centres has a portfolio comprising 26 centres throughout Australia and New Zealand, which generate more than A$6 billion in annual sales and attract more than 170 million visitations annually. AMP Capital Shopping Centres employs more than 275 people and has more than 3,000 individual retailer relationships*.
AMP Capital Shopping Centres’ planned $2.8 billion development pipeline includes major redevelopments at Macquarie Centre in northern Sydney ($440 million), Pacific Fair on the Gold Coast ($670 million), Ocean Keys in northern Perth ($105 million) and proposed projects at Garden City Booragoon (up to $750 million) and Karrinyup Shopping Centre in Perth.
*As at December 2013. Includes internally and externally managed centres.
About Macquarie Centre
Macquarie Centre is located north of the Sydney CBD at North Ryde, and is managed by AMP Capital Shopping Centres. The centre is currently undergoing a $440 million redevelopment to become a world-class shopping destination that will feature a fresh food marketplace, a premier café and dining precinct and a two floor fashion galleria. Currently the centre covers more than 95,000 sq. metres, and has 240 specialty stores over four levels. Major tenants include Myer, Big W, Target, Woolworths plus Rebel Sport and JB Hi-Fi. Macquarie Centre has two unique precincts: LOFT which caters for lifestyle and homewares and Escape for dining and entertainment.
The centre also has Event Cinemas Macquarie, featuring three Gold Class Cinema screens, 12 regular screens and Bar and the unique Macquarie Ice Rink, and offers parking for over 4,100 cars. For further information visit the centre’s website www.macquariecentre.com.au
About oOh! Media
oOh! specialises in providing clients with creative media solutions to connect with more consumers while they are away from home. We do this through our diverse product offerings across road, retail, airport, experiential and place based media throughout urban and regional Australia and OOH businesses in New Zealand. The company also offers the largest digital advertising network in Australia. www.oohmedia.com.au
About Spinifex Group
With headquarters in Sydney and offices in Los Angeles and New York, Spinifex work worldwide with agencies, event companies, museums, governments and corporate clients in a wide range of disciplines and an even wider range of media. Whether it’s international spectaculars, interactive media, museums, performance arts, retail or out of home media, our clients have come to rely on our creative expertise and innovative approach to provide solutions suited to their unique needs. www.spinifexgroup.com