AMP Capital Shopping Centres is supporting the Australian fashion industry as a founding partner of the newly-formed Australian Fashion Chamber (AFC). The AFC is a not-for-profit organisation united by the vision to strengthen, protect and nurture the originality, influence and success of Australian fashion, both locally and globally.

Today, during Mercedes-Benz Fashion Week Australia, the AFC announced it will offer a program of activities, including training conferences and mentoring, and will introduce its own awards program in December 2014, presented by AMP Capital Shopping Centres.

Edwina McCann, Chairman of the Chamber and Editor-in-Chief of Vogue Australia, said: “We wouldn’t have been able to establish such an integral series of programs without the support of AMP Capital Shopping Centres. I highly commend them for their commitment to the Australian fashion industry and supporting both current and future talent for continued success.”

AMP Capital Shopping Centres Managing Director, Bryan Hynes commented on the partnership: “The formation of the AFC is an extremely positive and welcome addition to the local fashion industry and we look forward to working together to achieve our shared goals for the future of Australian fashion designers.

“AMP Capital Shopping Centres is also helping to move Australian fashion talent forward by providing engaging and inspiring retail environments. We are planning to invest $2.8 billion in redevelopments across Australia and New Zealand to reshape the future of shopping centres.”

The AMP Capital redevelopments will see some of Australia’s most iconic centres transformed into fashion, leisure and lifestyle hubs; including Pacific Fair on the Gold Coast, Macquarie Centre in Sydney and Garden City and Karrinyup Shopping Centres in Perth.

During Mercedes-Benz Fashion Week Australia, AMP Capital Shopping Centres’ Macquarie Centre is also proud to be presenting two shows – HARYONO SETIADI and DI$COUNT UNIVER$E. These highly acclaimed emerging designers are two examples of the bright future of Australian fashion design.