Thursday 12 September at 9am, marked the opening of the David Jones first village format store in Melbourne at Malvern Central. The ribbon cutting ceremony was hosted by brand ambassador Megan Gale and attended by Paul Zahra, Honourable Lord Mayor Robert Doyle, Mayor of Stonnington Matthew Koce, Local Federal MP Kelly O’Dwyer and approximately 300 customers.

The centre was buzzing and there were many new customers that hadn’t been to Malvern Central in some time. There is a noticeable change in demographics already from our observations.

Customer traffic tracked up by an impressive +46.4% and today’s traffic at this point is on par with yesterday’s! David Jones reached their budget by 3pm and the centre carparks went to full capacity around early afternoon despite all retailers parking offsite and commuters being managed out of the carpark.