2013 saw gold post its first losing year since 2000 and its worst year since 1981. After gains of around 30% in 2007, 2009 and 2010, investors in gold are asking themselves whether the precious metal can reverse last year’s 28% decline or whether further falls are in store in 2014.

Before we answer this, let’s explore some of the reasons that gold lost its appeal during 2013:

Currently, an environment of global economic growth but low inflation looks likely. In a rising interest rate environment, owning gold is typically more expensive as it is not an income-producing asset. Accordingly, the risk-reward balance is now skewed toward risky assets.

All economic indicators point to further losses for gold over the year.

*Consumption of gold in India accounted for about 30% of global demand in 2012, Global Demand Trends, World Gold Council, Full Year 2012

Important note: While every care has been taken in the preparation of this article, AMP Capital Investors Limited (ABN 59 001 777 591, AFSL 232497) and AMP Capital Funds Management Limited (ABN 15 159 557 721, AFSL 426455) makes no representations or warranties as to the accuracy or completeness of any statement in it including, without limitation, any forecasts. Past performance is not a reliable indicator of future performance. This article has been prepared for the purpose of providing general information, without taking account of any particular investor’s objectives, financial situation or needs. An investor should, before making any investment decisions, consider the appropriateness of the information in this article, and seek professional advice, having regard to the investor’s objectives, financial situation and needs.