Our marketing
Your home for shopping is the point of difference of AMP Capital Shopping Centres. It’s a place that’s familiar and easy, the centre of the community. It’s where the green grocer knows his customer’s names and the place where customers are sure they’ll find what they’re looking for. Your home for shopping means something to both AMP Capital Shopping Centre’s retailers and customers.
Our local shopping centre’s brands are hero because it’s what our shoppers are most familiar with, with iconic shopping centre brands like Warringah Mall and Macquarie Centre in Sydney, to Botany Town Centre in Auckland, New Zealand.
Our brand positioning our home for shopping or your home for whatever tickles your fancy – this is how we adapt the brand idea for each unique marketing campaign.
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